NUML Recommended Free PDF Books for BBA and MBA Courses - Download Now

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Students of the Department of Management Sciences, BBA and MBA Program can download the PDF copies of their recommended books from my blog. Please first check the list of PDF books available, then click the link given at the end to download your required book.

Here is the list of available books in PDF:

  1. A Primer of Partial Least Square Structural Equation Modeling by Joseph F. Haier Jr
  2. Advertising and Promotion by George E belch
  3. Advertising 2.0 Social Media Marketing in web 2.0 by Trecy L. Tuten
  4. Business Essentials 13th ed by Griffin
  5. Consumer Behavior by Leon G Shifman
  6. Customer Relationship Management (CRM) by V Kumar
  7. Customer Relationship Management (CRM) by Adryan Payne
  8. Digital Marketing Strategy: An Integrated Approach to Online Marketing  
  9. Digital Marketing Strategy by Dave Chaffe
  10. Discovering Statistics using SPSS by Andy Field
  11. Essentials of Business Communication by Mary Guffey
  12. E-Business by Dave Chaffe
  13. Hotel Management and Operations by Denny G Rutherford 
  14. Hospitality Management by Walker Pearson Education
  15. International Marketing by Philp R. Cateora
  16. International Relations Key Concepts by Martin Griffiths
  17. Knowledge Management Theory and Practice by Kimz Dalker
  18. Marketing Management by John W Mullins and Orville
  19. Principles of Marketing By Philp Kotler 14th European Edition
  20. Principles of Marketing By Philp Kotler 17th edition
  21. Procurement and Supply Manager Desk Reverences by Solish
  22. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy by Eli Schwartz
  23. Research Methods for Business by Ume Sekeran
  24. Retail Management by Bery Berman
  25. Retail Management by Micheal Levy
  26. Strategic Entrepreneurship by Philip A Wickham
  27. Supply Chain Management by Sunil Chopra
  28. Social Media Marketing by Tracy L. Tuten
  29. SPSS Survival Manual by Julie Pallant
  30. Strategic Management by Weelan Hunger
  31. World Wide Destination Case Book by Brain Bonitaco

Click here to download the required book 

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