Tuesday 1 October 2024

NUML's Recommended Course Books for BBA and MBA

Students of the Department of Management Sciences, BBA and MBA Program can download the PDF copies of there books from my blog. Please first check the list of PDF books available fist then click the link given at the end to download the book you want from the list:

  1. Advertising and Promotion by George E belch
  2. Advertising 2.0 Social Media Marketing in web 2.0 by Trecy L. Tuten
  3. Business Essentials 13th ed by Griffin
  4. Consumer Behavior by Leon G Shifman
  5. Customer Relationship Management (CRM) by V Kumar
  6. Customer Relationship Management (CRM) by Adryan Payne
  7. Digital Marketing Strategy: An Integrated Approach to Online Marketing  
  8. Digital Marketing Strategy by Dave Chaffe
  9. Discovering Statistics using SPSS by Andy Field
  10. Essentials of Business Communication by Mary Guffey
  11. E-Business by Dave Chaffe
  12. Hospitality Management by Walker Pearson Education
  13. International Marketing by Philp R. Cateora
  14. International Relations Key Concepts by Martin Griffiths
  15. Knowledge Management Theory and Practice by Kimz Dalker
  16. A Primer of Partial Least Square Structural Equation Modeling by Joseph F. Haier Jr
  17. Principles of Marketing By Philp Kotler 14th European Edition
  18. Principles of Marketing By Philp Kotler 17th edition
  19. Procurement and Supply Manager Desk Reverences by Solish
  20. Research Methods for Business by Ume Sekeran
  21. Retail Management by Bery Berman
  22. Retail Management by Micheal Levy
  23. Supply Chain Management by Sunil Chopra
  24. Social Media Marketing by Tracy L. Tuten
  25. SPSS Survival Manual by Julie Pallant
  26. Strategic Management by Weelan Hunger
  27. World Wide Destination Case Book by Brain Bonitaco

Click here to download the required book 

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